Citizen Eco-Drive Avion Watch for Men with Leather Strap

As a renowned Japanese brand with a rich heritage dating back to 1930, CITIZEN has long been celebrated for its technical advancements and commitment to craftsmanship in the world of luxury timepieces. At the heart of the brand's ethos is a deep-rooted respect for horology and a desire to empower "citizens" of the world through innovative solutions.

One of CITIZEN's most groundbreaking innovations is its proprietary Eco-Drive technology, introduced in 1995. This revolutionary light-powered mechanism eliminates the need for traditional batteries, allowing watches to operate indefinitely as long as they are exposed to any light source, natural or artificial. This pioneering engineering breakthrough democratized access to high-quality timepieces, as it ensured uninterrupted usage regardless of location or resources available.

Reflecting CITIZEN's fusion of technology and aesthetic excellence, the Avion timepiece exemplifies the brand's design philosophy. Inspired by the golden age of transatlantic aviation in the 1950s, the Avion features a stainless-steel case with a charcoal grey dial, complemented by a rich brown leather strap with contrast stitching. The watch's classic day-date function and luminous markers pay homage to the timeless appeal of vintage pilot's watches, while the Eco-Drive technology ensures reliable, battery-free performance.

With a water resistance of 100 meters and a 5-year limited warranty, the Avion is a versatile, sports-inspired luxury timepiece that embodies CITIZEN's commitment to pushing the boundaries of horological innovation. Powered by the brand's in-house Caliber J810, the watch combines technical advancements with a refined, modern aesthetic, making it a compelling choice for discerning horophiles and style-conscious individuals alike.

CITIZEN's dedication to innovation and craftsmanship extends beyond the realm of timekeeping. The brand's recent "Better Starts Now" campaign, developed in collaboration with renowned creative agency Wieden+Kennedy, underscores its belief that there is always room for improvement, and that positive change can be initiated at any moment. This philosophy resonates with the brand's founding principles of fostering a multicultural mindset and empowering individuals to strive for excellence.

As a "citizen of the world," CITIZEN takes pride in its responsibility to cultivate a culture of progress and evolution through its products and initiatives. By seamlessly blending cutting-edge technology with timeless design, the brand continues to redefine the boundaries of what a luxury timepiece can achieve, inspiring wearers to embrace the belief that better, and the pursuit of it, is an endless journey.

product information: